〈洋書〉GLOBALIZATION,CULTURE,AND BRANDING:How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
How Brands Become Icons: The Principles of Cultural Branding: Holt, D. B.: 9781578517749: Amazon.com: Books,7KB,Managing Brand Equity: Capitalizing on the Value of a Brand Name by David A Aaker Hardcover 1991 ISBN 0029001013 New - Etsy,Cross-Cultural Leadership,The Next Great Globalization: How Disadvantaged Nations Can Harness Their Financial Systems to Get Rich: Mishkin, Frederic S.: 9780691136417: